Made for little moments

Bows, smocks, comforters, sunnies

The pretty one, the practical one, the one you cannot lose, and the one you will. Shipped from Melbourne, in far too many colours.

SHOP SMOCKS SHOP BOWS

Express local dispatch

Ordered before 1pm on a weekday, posted from Melbourne the same day.

A real person replies

Email us and you get a human, usually the same day, never a chatbot.

A colour for every outfit

Bows in 46 shades, so you can match the outfit rather than settle for what is left.

Shop by collection

Shady Babies: Baby Sunglasses

Shady Babies: Baby Sunglasses

Flower Power: Baby Floral Headbands

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

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Snow White June Flower Baby Sunglasses UV400
Sale

June Flower Baby Sunglasses

June Flower Baby Sunglasses
$10.95 AUD $14.95 AUD

What is selling this week

Ranked by what actually left the building, not what we wish had.

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Tinka Tiny Bow in Apricot
Sale

Tinka Tiny Bow Baby Headband

Tinka Tiny Bow Baby Headband
$3.95 AUD $5.95 AUD
Aussie Tails Premium Waterproof Baby Smock Bib Long Sleeve
Sale

Premium Print Waterproof Baby Smock Bib, Long Sleeve

Premium Print Waterproof Baby Smock Bib, Long Sleeve
$19.95 AUD $28.95 AUD
Yellow Gingham Waterproof Baby Smock Bib Short Sleeve
Sale

Gingham Waterproof Baby Smock Bib, Short Sleeve

Gingham Waterproof Baby Smock Bib, Short Sleeve
$10.95 AUD $14.95 AUD
Blush pink double bow baby headband by Sommerfugl Kids
Sale

Bowie Double Bow Cable Knit Baby Headband

Bowie Double Bow Cable Knit Baby Headband
$8.95 AUD $12.95 AUD
Yellow Gingham Waterproof Baby Smock Bib Long Sleeve
Sale

Gingham Waterproof Baby Smock Bib, Long Sleeve

Gingham Waterproof Baby Smock Bib, Long Sleeve
$10.95 AUD $14.95 AUD
Latte knit pom pom baby beanie — Pom Pom Baby Beanie on white background
Sale

Cub Pom Pom Baby Beanie

Cub Pom Pom Baby Beanie
$12.95 AUD $17.95 AUD
White ear detail baby turban — Baby Triple Knot Turban on white background
Sale

Nova Triple Knot Baby Turban

Nova Triple Knot Baby Turban
$10.95 AUD $14.95 AUD
Ivory Ava Baby Sunglasses UV400
Sale

Ava Round Baby Sunglasses

Ava Round Baby Sunglasses
$10.95 AUD $14.95 AUD
Antique rose ear detail baby hat — Wide Brim Baby Sun Hat on white background
Sale

Daphne Wide Brim Baby Sun Hat

Daphne Wide Brim Baby Sun Hat
$9.95 AUD $13.95 AUD

New in

Pristine, give it an hour (!)
Flamingo knit ear detail baby beanie — Little Bear Baby on white background
Sold out

Bruno Bear Cotton Baby Cap

Bruno Bear Cotton Baby Cap
$4.95 AUD $6.95 AUD

Ten per cent off, and first dibs on restocks

Colours sell out quickly and we restock in small runs. Get told before the grid does.

One email a week at most. Unsubscribe whenever you like.

Sommerfugl Kids Blog

When Can Your Baby Sleep With a Comforter? A Safe-Sleep Guide

When Can Your Baby Sleep With a Comforter? A Safe-Sleep Guide

When can babies sleep with a comforter? A clear, up-to-date guide based on Red Nose Australia safe-sleep guidance, plus how to introduce one safely and what to look for.
How to Style Baby Headbands & Bows for Newborn Photos

How to Style Baby Headbands & Bows for Newborn Photos

How to choose and style baby bows and headbands for newborn photos — safe sizing, palette tips, and shoot-by-shoot ideas, plus a photographer's checklist.
How to Choose the Best Baby Comforter for Your Little One

How to Choose the Best Baby Comforter for Your Little One

Not sure which baby comforter is right for your baby? Learn what to look for, when to introduce one, and how to help your little one bond with their new...
When Can Your Baby Sleep With a Comforter? A Safe-Sleep Guide

When Can Your Baby Sleep With a Comforter? A Safe-Sleep Guide

When can babies sleep with a comforter? A clear, up-to-date guide based on Red Nose Australia safe-sleep guidance, plus how to introduce one safely and what to look for.

Guides

Baby Sunglasses: The Complete Buying Guide

How to choose safe baby sunglasses with UV400 protection, get the right fit for newborns and toddlers, and get bub actually wearing them in the Australian sun.

Baby Comforters: The Complete Buying Guide

Everything you need to know about baby comforters, security blankets and loveys: when to introduce one, how to choose it, safe sleep rules and how to keep it clean.

Baby Smocks: The Complete Buying Guide

How to choose the right baby smock for messy play, art, eating and water play. Covers fabrics, sizing, sleeve styles, waterproofing and care.

Baby Sunglasses: The Complete Buying Guide

How to choose safe baby sunglasses with UV400 protection, get the right fit for newborns and toddlers, and get bub actually wearing them in the Australian sun.

Frequently asked questions

What is the return policy?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
Are any purchases final sale?

We are unable to accept returns on certain items. These will be carefully marked before purchase.
When will I get my order?

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Where are your products manufactured?

Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
How much does shipping cost?

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.